Web Design

Why Digital Marketing Is Important for Your Business

Gideon Anderson

With the changes and evolution brought by modern technology, small and medium-sized companies are doing everything they can to stay relevant in the competitive market. Why not? You have probably spent months or years building your business. And now, you’re finding it difficult to bring in new consumers and keep existing ones.

So, what are you doing wrong? Digital marketing might be the answer.

What Is Digital Marketing?

Simply put, digital marketing is utilizing the internet and other types of digital communication to connect to prospective customers and promote brands.

This might be in the kind of:

  • Email and automation
  • Social media (Instagram, Facebook marketing)
  • Web-based marketing
  • Text and multimedia messages
  • Mobile apps

Essentially, it’s called digital marketing if a marketing campaign involves digital interaction.

Why Do You Need Digital Marketing?

Advertising plays an essential role in growing a business. Not so long ago, traditional ads, such as placing ads in newspapers, TVs, radios, and billboards, were essential (and expensive) to get your audience’s attention. Though they are still important today in their own ways, the shift of modern consumers to online interaction with businesses shouldn’t be ignored.

If a prospective buyer wants to buy services or products, the first thing they do is to search Google. The first five or probably ten that turned up will be the only ones that catch their attention. They will now click these ten websites. Without the proper digital marketing strategy, your business may not make it to the first five, or let alone ten! As a result, prospective customers online will never know about your products and services unless they hear it from somebody who already heard about your company.

But there’s a trick here. You don’t want to waste your money showing ads to people outside your targeted region. If your target is Hamilton, Ontario, you don’t want an audience from Texas or even China to see your ads because it’s almost impossible that they turn to a customer anyway! That’s why the SEO Hamilton experts you will work with will target your campaigns to the smallest details to make your strategy effective.

Benefits of Digital Marketing

It Reaches Customers Where They Are

According to data, a whopping 4.66 billion individuals around the world are active internet users. That’s 59.5% of the global population! In addition, 4.32 billion or 92.6% of these users access the web via their cell phones.

This means that even if they leave their home, they can still surf the web. By increasing your business’s online presence, you can talk to potential customers anytime and anywhere.

Low Expense

If you’ve been in your business for a long time, you know that advertising and marketing costs take a large portion of your budget plan. While giant companies might not have much trouble throwing millions for marketing and advertising, this is a burden or even a nightmare to small company owners.

Fortunately, digital marketing costs are reasonably lower than traditional marketing. For instance, you can send thousands of emails to potential clients on your email list by subscribing to an email marketing company with just a couple of bucks.

Outcomes Are Easy to Track

You can easily see the success of your digital campaign or how it’s performing. For instance, Google AdWords manager allows you to monitor your advertisement’s performance on Google search. It’s easy to know the number of individuals who viewed your ads and find out about their conversion rates.

Easy to Adjust

You will now know how to proceed once you know the performance of your ads. If it’s performing well, you can invest more in it with just one click. If it’s not delivering well as you expected, you can quickly change it based on the situation or stop it completely.

Personalization and Greater Engagement

If your customers visit your site, you can welcome them with targeted offers. But before that happens, you have to ensure that you stay relevant to them through constant engagement.


By using various digital media channels to respond to customer concerns, fix issues, and even generate sales. This can be attained via newsletters, programs, promos, and valuable blog site posts. Your goal here is to hold your clients’ attention as long as possible while building trust and credibility.

Choosing the Right Digital Marketing Agency

Working with digital marketing experts is a careful decision that you should make because not all companies are the same. Make sure that they have a sizable portfolio and lists of previous clients. If you have an extra budget and are looking for the best, it’s always best to reach out to some of them and ask about their experience with the company. Also, they must have the expertise and specialized team members. 

If you’re seeking digital marketing experts in Hamilton, check out Digital Envy. They offer a wide range of services, including Search Engine Optimization, Facebook Advertising, Branding and Design, Digital Ad Management, Website Landing Pages, Google Ads Hamilton, etc.