How Do I Choose or Create an Attractive Logo for My Business?

Gideon Anderson

You will never see a big business without a logo design. It’s because they understand its impacts on how customers see a particular organization. To leave a good impression of your company, you want an outstanding logo design.

So, how do you strategize your plans and get there?

What Is a Brand’s Logo and What Makes It Good?

At a basic level, a logo design is a combination of texts, colors, names, and pictures that help customers recognize your brand from others. It’s a part of your brand’s identity that individuals see. A good logo design helps them understand what you are, what you do, and value. If you’re a small business, it’s always best to make it clear, basic, and easy to understand so consumers can easily connect.

Although some people care more about their experience than your logo, a world-class logo can build trust that makes clients stay around. Imagine if your logo design looks unprofessional. People may doubt how you’re going to deliver your products or services.

How to Create a Good Logo

1. Define the Identity of Your Brand

As much as possible, you want your logo to communicate your brand’s character. To do this, you need to have a clear idea of your brand and what makes it stand out. As soon as you figure this out, it would be much easier to put things together and finish that picture.

2. Make Your Logo Design Clean Using an Empty Space

You want the audience to read your logo design from a distance, even if it’s small, by maintaining it clean. The best thing about using an empty space is it highlights the creativity of the logo. The viewers can even appreciate the creativity.

It can also engage them by creating optical tricks, such as a hidden message. Also, utilizing space wisely makes your logo memorable and gets people thinking about it. So, next time they see it, they will recognize it’s your brand.

3. Make It Original

If it’s in your plans to produce a solid brand name identity, do not steal or replicate even the basic shape or idea of another company’s logo layout. Aside from possible legal issues in the future, it can also have a negative impact on your business.

4. Use Vector Graphics

What’s ideal about using vector graphics in your logo is its ability to fit any dimension of advertising products. Because of its mathematical make-up, any line, curve, or path will look precise at any size. It keeps its sharp quality when publishing it on a calling card, a huge billboard, or poster display.

5. Avoid Extreme Effects

One of the most common mistakes of some designers is depending entirely on or adding excessive effects and colors to a logo layout on the web pages. Think about starting in black and white, and choosing a color should be your last decision.

6. Select The Right Font

This can be tricky but finding the appropriate font style for your layout is the same as matching the icon’s style. If they closely match, the font and icon will compete with each other for attention. If it’s the opposite, the customers won’t understand where to focus.

The answer is keeping it simple and finding the right balance. Try looking at your successful competitors. The objective is not to imitate but to see if their solutions are smart. Avoid using too many fonts because this can arouse distrust among potential customers. Furthermore, avoid using trendy fonts since they can be forgotten tomorrow as they’re short-lived.

7. Think Outside the Box

Showcase your creativity in your logo design. In other words, be experimental, creative, innovative, playful, and imaginative. Integrate many concepts and work with the ones that you believe are the most effective. If it’s required, look for website design 101 from the professionals that you can find online.

Start by asking “why” and “what if” in every step of the designing process. If you get stuck, move your perspective by focusing on something else – anything and everything. Maybe listening to music, eating your favorite food, going for a walk, or watching your favorite show.